What is it? A generic qualitative approach uses a variety of approaches from traditional qualitative research designs. There are a number of traditional qualitative research designs that have specific aims to describe, interpret or critically explore a group, people, or situations. These traditional qualitative research designs require specific methods of data collection and analysis. However, the generic qualitative approach does not fall into a specific qualitative design. 

In a generic qualitative approach, there is no commitment to maintain a strict adherence to an existing design. This may be because a theoretical framework supersedes the qualitative method or the nature of the research project addresses goals that are outside of an established qualitative research design.

A generic qualitative approach may be appropriate when:

• There is no clear allegiance to a traditional qualitative research design
• Qualitative project is embedded in a mixed method or a clinical trial
• Type of data collected supersedes the research methodology

Even with the lack of allegiance to a traditional qualitative research design, elements of rigor, such as transparency, reflexivity, data triangulation, member-checking, etc., should be considered when conducting research with a generic qualitative approach to establish trustworthiness of your study.

There are many well-developed qualitative research designs from which to choose. However, it may be difficult to identify a design that aligns with your research questions, goals and/or aims. This may occur when your project consists of elements taken from two or more qualitative research designs that are theoretically grounded in specific disciplines and widely used. Our consultants can provide you with guidance and support in determining the most suitable methodological approach for your particular study, including when a generic approach might be appropriate, as well as ensuring that proper elements of rigor are established.