Qualitative Data Insights
There are numerous ways to present qualitative research results. However, there are important considerations that must be addressed in providing insights from the results of a qualitative project, which include the reason for the presentation, the audience, preferred format (online, poster, book, etc.), and considerations on the structure of the information. Each of the reasons will differ according to the type of presentation you are required to provide.
Publications: Articles, Books, Op-ed
What is it? Articles are formal writings that present qualitative research results. For academic journals, qualitative data insights may need more information than if you are writing a newspaper or practice-based journal article. Articles also include some information about the research questions, aims, and goals, data collection, and analysis. The length will vary depending on the type of article are you are planning to write.
Generally, an op-ed is a piece of writing that expresses a personal opinion. However, when you are presenting qualitative data insights in an op-ed, it is expected to include data visualizations and participants’ words to clarify your opinions in the publication. There is less focus on qualitative rigor because the readers may have little to no knowledge about qualitative research.
Qualitative data insights are used to supplement information in parts of a book, chapter, or edited book. Qualitative data insights are used to illustrate techniques in qualitative research designs and recommendations on topical issues.
Tips for writing an article, book, op-ed:
- Know your audience
- Look for the layout and flow of previous publications
- Length varies depending content requirements
- Revisions are expected
Whether writing for an article, book, or op-ed, our team of consultants is able to help you embed qualitative data into your writing.
How can we help you?
- Identify the most appropriate information to include in articles
- Provide tips on how to write for non-research audiences about your research
- Feedback on how to address comments in revise and resubmit article for an academic journals
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Publications: Articles, Books, Op-ed
For academic journals, qualitative data insights may need more information than if you are writing a newspaper or practice-based journal article.
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Cultural context is the broad range of beliefs and practices that guide the behavior of research participants and researchers.
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In qualitative research, a survey is a set of open-ended questions used to explore diverse views primarily among a large number of people.
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Cultural context is the broad range of beliefs and practices that guide the behavior of research participants and researchers.
Learn MoreArticles and White Papers About Publications
How to Write Qualitative Research Reports for Funders and Stakeholders
Introduction Qualitative research is a powerful tool for understanding complex social, behavioral, and organizational phenomena. Its strength lies in capturing rich, contextual, and nuanced data that reflect the lived experiences of individuals and communities. To translate insights into tangible impact, findings must be communicated effectively to decision-makers (funders, policymakers, practitioners,...
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Turning Words into Action: How to Spot Actionable Insights in Interviews
Introduction In the business world, qualitative interviews offer a powerful window into users’ needs, frustrations, and motivations—insights which are often invisible in quantitative data. Yet those rich stories can remain dormant if not translated into action. In applied settings like product teams, marketing departments, and customer experience efforts, turning words...
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Publishing Qualitative Research from Community Projects: What Funders and Journals Want
Introduction Qualitative research rooted in community projects often holds the potential to generate deep, contextually rich insights that inform social programs, policy, and participatory action. However, the journey from community engagement to published work requires alignment with the expectations of both funders and peer-reviewed journals. Understanding these expectations is critical...
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How to Structure Qualitative Research Articles for Peer-Reviewed Journals
Introduction Writing a qualitative research article for peer-reviewed journals demands clarity, rigor, and adherence to publication norms and requirements. Unlike quantitative studies, qualitative manuscripts focus less on hypotheses and more on research questions, rich descriptive data, and theoretical insights.[1] This article outlines a structured approach (Introduction, Methods, Results, and Discussion,...
Read MoreFAQ About Publications
The similarity between the analysis of a narrative inquiry and other qualitative methodologies is the coding of data. However, the difference is that the codes are used to chronologically arrange an event or participant’s life to tell a story.
There are roughly three types of phenomenological research designs. The choice of a type of design is informed by your research questions. Transcendental seeks to understand the direct lived experiences of individuals and groups. Hermeneutic phenomenological design interprets the meaning and context of participants’ experience. While existential describes the lived experiences of a person or group through those participants’ views.
No. The size of the font and the criterion for the poster presentation are more important.
Many conferences suggest clear, simple, and multicolored visualizations. Visualizations must include a key and description. The types of visualizations varies. It would be helpful to ask conference organizers about acceptable types of visualizations.
Some conferences focus on research, others are practice-based, and some are a combination. Depending on the conference, the length of the presentation could inform the type of format and what would be most appropriate from to present on qualitative project.
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