Evaluation Planning
Oftentimes planning gets overlooked, as people focus on the nitty gritty of data collection or analysis. Without giving enough to properly plan, resources may be over utilized or underutilized, the wrong outcomes might be assessed, unfeasible targets set, etc. It is critical to the success of your program or project that you spend enough time on this phase.
Considerations
What is it? One size does not fit all when it comes to evaluation, nor do things always work out quite as planned. Surveys may work in some scenarios, while focus groups and interviews may be better suited in other places. The best you can do is to consider as many scenarios as possible, and make contingency plans — especially if working internationally. Special consideration should be given to the cultural context in which the evaluation will be conducted, stakeholders and beneficiaries, logistics for conducting an evaluation, and the collaborations necessary to get it done. Our consultants can walk through the entire evaluation process and help you think through potential obstacles and ways to address them.
How can we help you?
- Identify cultural issues that may or may not influence your evaluation efforts
- Identify key collaborations needed
- Identify potential logistical issues and prepare contingencies
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Read MoreFAQ About Considerations
Data can be collected through the use of standardized checklists or observation guides, or through hand-written or voice-recorded field notes that collect open-ended narrative data.
Semi-structured interviewing is the most common type, which includes an interview guide with pre-determined open-ended questions, but also the flexibility of allowing spontaenuous follow-up questions and probing to yield in-depth data.
No, not all surveys need to be written in Likert format. The advantage, however, is being able to quantify change. If you are assessing outcome change, Likert scale options are a great way to be able to show a demonstrated change, if any, between two time periods.
Survey length is dependent on the purpose and, ultimately, the audience. Ideally, surveys should take no longer than 15 minutes for respondents to complete.
The number of questions depends on an evaluation’s purpose and goals, and the type of questions being asked. It is important that before you launch a survey, you test it with a sample to ensure it is understandable and reasonable in length. Ideally, surveys should take no longer than 15 minutes for respondents to complete.
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Peggy Ostrander, DNPc, APRN, FNP-C Plano, Texas