Evaluation Data Collection
Data collection for evaluation only comes after a series of important questions have been resolved in the planning and design phases. Typically, data collection comes in the form of interviews, focus groups, surveys, document review, or direct observation. Each of the questions and structure must be designed with evaluation questions and objectives in mind.
Direct Observation
What is it? Direct observation uses one’s senses to collect information about behavior, activities, and physical aspects of a situation. Direct observation is helpful when data indicates results are not lining up with intentions, when implementation problems are suspected when a process within an activity needs to be assessed when an inventory of inputs (logic model) is needed, and/or when respondents may be reluctant or unaware of information to relay accurately through an interview.
Whether direct observation is needed for public situations, such as training or activity use, or more of a private clinical-type setting, our consultants can help you to plan, train, and collect the appropriate data.
How can we help you?
- Identify what types of data you need
- Determine the systematic approach and focus for collecting data
- Develop direct observation forms
- Develop the methodology, including site selection, timing, protocols for field observation, and form completion
- Set up analysis plan and database plan
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A logic model is a one-page, compelling graphic (your road map) that tells the reader/reviewer exactly what, when, where, why, and how.
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Read MoreFAQ About Direct Observation
Data can be collected through the use of standardized checklists or observation guides, or through hand-written or voice-recorded field notes that collect open-ended narrative data.
It can depend on the specific project, but typically focus groups are best composed by homogenous groups, or groups of people who share common attributes. The commonalities shared by a group should be determined by the evaluation goals, the topics being explored, and the cultural context of the evaluation.
When thinking about cultural considerations, assessing your own cultural self-awareness is a good place to start so that you are open to and value differing points of view and approaches. Engaging stakeholders who reflect the diversity of the community in which the program is taking place is another important consideration.
Projects involving program evaluations, performance assessments, quality control audits, behavior studies, and process improvement initiatives often benefit from using direct observations to gather accurate and contextually relevant data.
Evaluators should plan observation protocols, define observation objectives and variables, train observers for consistency and accuracy, use standardized observation tools or checklists, ensure ethical considerations, record observations systematically, and analyze data rigorously.
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