Elements of Corporate Research Studies

Tuesday November 20, 2012

Elite Research explores elements of corporate research studies. Elite Research is a global provider of research design and statistical consulting. Elite Research supports academic, corporate, medical/health, and nonprofit researchers in designing, collecting, analysing, and reporting efficient and accurate results.

Most people are familiar with research in academic, medical, and other industry-specific contexts; these types of research have evolved as inherently necessary in their fields. However, many people are less familiar with the concept of corporate research, a relatively new type of research that has become increasingly more important in today’s economic climate. Because of its novelty, the concept of corporate research has not been absolutely defined; however, corporate research can be divided into two general categories: research about corporations and research by corporations.

The first general category of corporate research is research about corporations. Anyone who wants to can conduct research about corporations, which is research on corporations’ finances, executives, histories, operations, investments, etc. Research about corporations can be very important for people who are purchasing stock in companies, applying for jobs at companies, researching the corporate affiliations of politicians who are running for election, etc. Research about corporations goes beyond simply visiting corporations’ websites, which are often too propagandistic to offer objective information about the corporations. Besides visiting corporations’ websites, people who want to learn how to research corporations can access a variety of gratuitous online resources that offer objective information about corporations, information which is part of the public record and available for anyone to use.

The second general category of corporate research is research by corporations. Unlike research about corporations (which is generally conducted by people who are not affiliated with the corporations), research by corporations typically comes from people who are employed by the corporations. Corporations employ people to conduct external research studies about trends in their industries or markets, including their customers’ and competitors’ habits and preferences, to improve the corporations’ overall performance and to help the corporations develop courses of action that will improve their earning potentials. This type of research by corporations is often called market research or marketing research and may include customer surveys, behavioral analyses, and other types of external data collection. Corporations may also employ people to conduct internal research studies that ultimately help corporate executives understand the productivity and needs of their employees. This type of research by corporations may include employee surveys, program evaluations, and other methods of data collection that executives can use to gather research on their employees’ performance.

In conclusion, corporate research is an umbrella term that incorporates relatively new types of research about and by corporations. These types of research studies will continue to grow in importance as corporations are forced to compete more intensely for dwindling resources in the current economic market.

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