At the heart of your research is the data or information that you need to answer your research questions and achieve your research goals. You may require direct interaction with people, tangible experiences, or indirect information found in a museum. Each type of data collected has unique procedures in which we can provide expert advice.
What is it? Recruitment is the strategy used to carefully select and invite people to take part in a research study. Participants included in a study need to meet the criteria that relates to the research questions and, in some instances, the research design.
The recruitment process is one of the major aspects of a qualitative study that involves human subjects. After you finalize your qualitative research design, the criteria must be developed for including and excluding potential participants. It may be easy or challenging to get participation in your study, depending on your research topic, location, whether data is being collected in-person or online, and other considerations. However, there are different strategies that can be explored, such as: building trust with potential participants, offering incentives, and communication with community leaders or gatekeepers.
You may be new to the process of recruiting participants for your study or unfamiliar with a particular context for recruitment. Our consultants can guide you over the course of recruiting participants and determining strategies for addressing recruitment challenges in your study.