White Papers for Nonprofits

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What types of data should we track?

Data tells your story. It’s the ace in your pocket when you know how to use it correctly. When you use it well, it creates trust and credibility. When you cultivate trust and credibility, you retain, regain, and find new donors. Seventy-one percent of funders now require some element of outcomes reporting, and this trend is only expected to rise. Nonprofits who do not begin to embrace a data culture will inevitably lose out on future funding.

But where do you start and what should you track? What challenges may you face? This whitepaper outlines the types of data that nonprofits generally track, and offers suggestions on how and where to get started.

Read this whitepaper (and check out the sources page)…

How do we cultivate a data-informed culture?

Being a data-informed culture is about assuming a commitment to continuous improvement. It’s about allowing data to inform your decision making, not driving it. It’s about enhancing your programs through the joint effort of your experience and the growth potential (through measurement) that comes through data. It’s an evolutionary process whereby baby steps and small wins create the confidence to do more. As change is embraced, data becomes your advocate.

But what steps do you take in order to begin this journey? This whitepaper outlines the need for a data- informed culture, and offers suggestions on how to move towards it.