What are best practices for conducting qualitative research?

What are best practices for conducting qualitative research?

There are aspects of qualitative research that make it unique from quantitative research, and therefore, there are best practices for increasing the likelihood of sound and reliable data and analysis. Qualitative research is most often used to explore or understand the meanings people give to different aspects of their lives, so it tends to draw upon people’s words and observed behaviors for data.

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Last Updated Date: 02-26-2018