Qualitative research, such as interviews or focus groups, can yield important insights into specific issues or situations that nonprofits may find valuable in understanding. It is essential that qualitative data and analysis be sound and reliable, and there are best practices for increasing the likelihood of this outcome. Check out this white paper to learn more about best practices in conducting qualitative research, including how to determine if a qualitative approach is appropriate for your research needs, reducing bias, and proper data collection and analysis techniques.
File Name: | How should you respond to the changing donor profile.pdf |
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Created Date: | 02-26-2018 |
Last Updated Date: | 02-26-2018 |