Which Method of Data Collection is Best for Your Business Research?

Articles and White Papers About Interviews & Focus Groups

From Interviews to Infographics: Reporting Qual Data for Community Use

Introduction Qualitative research plays a critical role in community-engaged studies by capturing lived experiences, narratives, and social complexities that quantitative data often cannot. However, a persistent challenge lies in translating these nuanced insights into accessible, actionable formats for non-academic stakeholders—especially community members who are usually the subjects and beneficiaries of...

How to Write Qualitative Research Reports for Funders and Stakeholders

Introduction Qualitative research is a powerful tool for understanding complex social, behavioral, and organizational phenomena. Its strength lies in capturing rich, contextual, and nuanced data that reflect the lived experiences of individuals and communities. To translate insights into tangible impact, findings must be communicated effectively to decision-makers (funders, policymakers, practitioners,...

Turning Words into Action: How to Spot Actionable Insights in Interviews

Introduction In the business world, qualitative interviews offer a powerful window into users’ needs, frustrations, and motivations—insights which are often invisible in quantitative data. Yet those rich stories can remain dormant if not translated into action. In applied settings like product teams, marketing departments, and customer experience efforts, turning words...

Publishing Qualitative Research from Community Projects: What Funders and Journals Want

Introduction Qualitative research rooted in community projects often holds the potential to generate deep, contextually rich insights that inform social programs, policy, and participatory action. However, the journey from community engagement to published work requires alignment with the expectations of both funders and peer-reviewed journals. Understanding these expectations is critical...